If you are a resident of Tennessee, you can show your love of Dolly and help support Dolly's Imagination Library literacy program that gives children one free book a month from birth, to age five.
Read more about the Imagination Library here.
All sales of Dollywood Foundation license
plates supporting Imagination Library
All Tennessee drivers are required to get new license plates.
They can choose a Dolly Parton license plate and support
Imagination Library programs in Tennessee.
Author: WBIR Staff
Published: 5:05 PM EDT August 24, 2022
Updated: 10:11 AM EDT August 25, 2022
KNOXVILLE, Tenn. — Tennessee drivers are required to get a
new license plate when they renew their car registration this
year. They can choose to get a newly designed blue plate,
or they can choose a specialty plate.
If they choose a Dollywood Foundation license plate, they will help support Imagination Library programs across
the state. All of the sales go to support Imagination Library
programs across the state. Since 2017, the Knox County
chapter of the program has gotten more than $30,000
from license plates.
"So, $30,000 for the Knox County program, that will
support 2,000 children with an entire year's worth of
books," said Danielle Velez, a program manager of the
Imagination Library. "That's a great amount of money that
we're getting from the license plate sales."
Credit: Imagination Library
The program was founded in 1988 by Dolly Parton and
grew to deliver books to children around the world. It's
headquartered in Sevier County and every year, the Dolly
Parton Scholarship also gives $15,000 to five high school
students in the county to help them go to college.
The annual fee for the Dollywood Foundation license plate
is $61.50, with $35 of that fee going to benefit the Imagination
Library. It is available to all Tennessee residents. A full list of
available license plates is on the state's website.
Here’s the origin story of the Dolly Parton Imagination
Library License Plate from 2017.
PIGEON FORGE, Tenn. (WKRN) – Dolly Parton announced
The colorful plate features the Imagination Library’s logo and
“My daddy thought the Imagination Library was the most
The Dollywood Foundation plans to contribute its portion of the
“We could not provide one million books to children each month
The Dolly Parton/Imagination Library plate quickly reached
The plates that were pre-ordered are beginning to arrive
at local county clerk’s offices. Plates can be personalized for
an additional fee through the Department of Revenue.