⭐ Dolly and Dollywood to open SongTeller hotel in Nashville ⭐

🔹November 12, 2024 update at the bottom.

🔹May 7 2024 update above the bottom!

December 7, 2023

Dolly and Dollywood are opening a hotel in Nashville.  Details are scarce at this time, but they have purchased an office building at 211 Commerce Street - it's at the corner of Commerce and 3rd Avenue South, just feet away from the hustle and bustle of Nashville's tourist district.  The unconfirmed plans are to convert this office space into a hotel.

Here is the office building that's been purchased.   Their neighbor is the ''batman'' building, also known as the AT&T Building.

This is really interesting news because it brings up to me all of the potential possibilities of how they will tie into creating trips to this new hotel, and with Dollywood, which is about 200 miles east of Nashville.

It's really too early for any of that speculation, but no doubt that is in their plans.  If you're not up to speed with all of Dolly's and Dollywood's business adventures, back in 2012 on Dolly's birthday, she and Gaylord Opryland Hotel had agreed to partner to open a Water & Snow Park on the other side of Briley Parkway, near the Opryland Hotel property.  Ultimately, those plans fell through for various reasons and at the time Dolly announced the cancelled plans, She said I will have something for Nashville soon!  So, 11 years later here we are.

Oh, and I nearly forgot Trinkets & Treasures.  Dolly opened up a gift boutique on 2nd Avenue called Trinkets & Treasures.  It opened in 2010, several weeks before the horrible floods that affected Nashville in unprecedented ways.  T&T was destroyed in the floods.  So, right now Dolly is 0-2 in Nashville business adventures, but let's focus on the positive.

According to this article from American Songwriter, 

The office building was bought up by Parton and The Dollywood Co. for a whopping $75 million. The enterprise is an effort by the “I Will Always Love You” singer to invest in the future of Nashville–a cause near and dear to her heart.

I'll keep an eye on this and report back when I hear updates.  Watch this space. 

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May 7, 2024 Update

Still no official word from Dollywood regarding this project, however, some savvy internet sleuths found a trademark application from Dollywood for "Dolly Parton's Songteller Hotel''.  

Do note how Dollywood has named the on-site resorts at the park.  They are named "Dollywood's DreamMore Resort" and Dollywood's HeartSong Resort", no mention of Dolly in the name.  But this trademark is "Dolly Parton's Songteller Hotel''.  So, while I'm not positive that the trademark is for the Nashville hotel, I'm leaning towards that being true for this simple difference in names.  I do want to caution however, that Dolly and Dollywood keep info pretty tight, so I could be way off base.  Maybe they're opening a new hotel in Pensacola, Florida, where they also own property??  You just never know with them and so, this is just my feeling based on the information we have so far.

this is what was flying around, causing lots of speculation.

The investigation Begins! 🔎

I did some sleuthing of my own and found a bit more info.  In the online file attached to the 984... number above, there are three sets of goods and services that Dollywood notes in the application, that would occur at this property.  That gives an idea or two of what they're planning in Nashville - or wherever the SongTeller hotel may be.  😉😉😉

By the way, this is all on the internet and is publicly available information!  Check it out here, if you like.  If you're able to shed more knowledge about this trademark application process, please do in the comments!!!

• Gift Shop
• Resort Services
• Hotel Accommodation
• Restaurants - plural
• Catering Services
• Offering Conference Rooms and services
• Offering Exhibition space, as a service
• Offering Meeting facilities, as a service
• Banquet rental services for weddings, social functions and special events.
• Health spa services
• mani/pedi
• facials
• massage
• beauty salon services
• hair cutting
• nail care
• skin care
• makeup application
• body and facial waxing

All of this sounds like they're planning on a nice property, not unlike what you will find at DreamMore and HeartSong resorts at Dollywood.  They're staying in their hospitality lane!

Watch this space as more information becomes known!

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November 11, 2024 Update

Dollywood has confirmed that a hotel is in the works, as well as confirming the Songteller name, but not too much else beyond that.  In new news regarding the hotel, Dollywood has secured permits to begin the renovations that will transform this property into a hotel, you can read that story below if you wish.

Dolly Parton Building Nashville Hotel - Connect CRE

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April 30, 2025 Update from Nashville Business Journal

Link to article - click here

According to the NBJ

 

"The 12-story hotel will include three public space levels on floors one, two and eleven, according to Metro records. The first level will offer a greeter lobby for guests, and the second level will include a hotel lobby, entertainment dining venue, kitchen and four guest rooms.

A dining and bar venue will be held on the eleventh floor as well as a supporting kitchen for the space, Metro records show."

"The project team is currently seeking approval from the Metropolitan Development and Housing Agency Design Review Committee related to awnings and signage for the building.

Approval is being sought for design of the building’s main entrance on Commerce Street, as well as the back of the building which currently holds the entrance for breakfast restaurant First Watch."

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Check out the SongTeller Hotel's Instagram Page - Click Here

View this post on Instagram

A post shared by Dolly Parton’s SongTeller Hotel (@songtellerhotel)

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